Canada’s Homegrown Meal Kit Success Story

If you’re looking for a meal kit service that combines fresh ingredients, convenience, and local Canadian values, look no further than Goodfood Canada.

Founded in Montreal in 2014, Goodfood has become one of Canada’s most trusted meal kit and grocery delivery companies, serving thousands of households from coast to coast. What started as a simple idea — to make home cooking easier and fresher — has evolved into a nationwide brand that delivers meal kits, groceries, and ready-to-eat meals directly to your doorstep.

With its Canadian roots, focus on fresh, locally sourced ingredients, and eco-friendly packaging, Goodfood has set a high standard in the meal kit industry. Let’s explore how Goodfood works, what makes it stand out, and why it’s one of the top meal kit services in Canada today.

What Is Goodfood Canada?

Goodfood Market Corp. is a Canadian meal kit and grocery delivery company headquartered in Montreal, Quebec. It was founded by Jonathan Ferrari and Neil Cuggy, two former investment professionals who wanted to simplify the way Canadians shop and eat.

Unlike many competitors that focus exclusively on meal kits, Goodfood offers a hybrid model — you can order traditional meal kits, fully prepared meals, or even individual grocery items like produce, snacks, and pantry staples.

This makes Goodfood not just a meal kit provider, but a complete online grocery and meal solution for busy Canadians.

How Goodfood Works

Goodfood is designed to take the stress out of mealtime. Customers can choose between meal kits (for home cooking) or ready-to-eat meals (for instant convenience). Here’s how the process works:

1. Choose Your Plan

Goodfood offers several flexible plans tailored to your lifestyle:

• Classic Basket: Balanced recipes featuring a mix of proteins and seasonal produce.
• Clean15: Low-carb, high-protein meals designed for keto or low-carb diets.
• Family Basket: Kid-friendly recipes with generous portions and easy instructions.
• Easy Prep Basket: Pre-chopped and ready-to-cook meals for maximum convenience.

You can choose 2–4 recipes per week, for 2 or 4 people, and pause or cancel anytime.

2. Customize Your Menu

Each week, Goodfood releases a new menu featuring around 15–20 recipes. You can pick from dishes inspired by global cuisines — from Butter Chicken and Shrimp Stir Fry to Maple-Glazed Pork Chops and Vegan Curry Bowls.

Each recipe card includes:

• Cooking time
• Calorie and nutritional info
• Allergen details
• Step-by-step instructions with photos

This flexibility allows you to tailor your weekly meals to your diet, taste preferences, or time constraints.

3. Delivery to Your Door

Goodfood delivers across most of Canada, including Ontario, Quebec, Alberta, British Columbia, Saskatchewan, Manitoba, and parts of Atlantic Canada.

Your box arrives chilled and insulated, keeping ingredients fresh until you can unpack them. Delivery is typically free for larger plans, and you can track your shipment through your Goodfood account.

4. Cook, Eat, and Enjoy

Each Goodfood meal kit comes with pre-portioned, high-quality ingredients, so there’s no waste and no need to measure. Meals generally take 20 to 40 minutes to prepare, depending on complexity.

Their recipes are easy enough for beginners but interesting enough to inspire seasoned home cooks — a balance that makes Goodfood stand out.

Goodfood’s Ready-to-Eat and Grocery Options

In addition to traditional meal kits, Goodfood has expanded into prepared meals and groceries, making it one of the most comprehensive food delivery services in Canada.

Goodfood Ready-to-Eat Meals

These chef-prepared meals come fully cooked — simply heat and enjoy in under five minutes. They’re perfect for lunch breaks or busy weeknights. Options include:

• Thai Red Curry Chicken
• Beef Lasagna
• Vegan Mediterranean Bowl
• Teriyaki Salmon

They’re portion-controlled, nutritious, and freshly made in Canadian kitchens.

Goodfood Grocery Service

Known as Goodfood On Demand, this grocery delivery option allows you to add items like:

• Fresh produce
• Dairy products
• Bakery items
• Snacks, coffee, and pantry staples

This model helps customers replace a grocery trip entirely, combining convenience with quality.

Why Goodfood Stands Out in Canada’s Meal Kit Market

With several meal kit services available in Canada, Goodfood maintains a strong reputation for Canadian sourcing, convenience, and innovation. Here are the top reasons it continues to lead the market.

1. 100% Canadian Company

Goodfood is proudly Canadian — founded, owned, and operated within Canada. Their ingredients are largely sourced from Canadian farms and suppliers, ensuring freshness and supporting the local economy.

2. Flexible and Customizable Plans

Unlike rigid subscription models, Goodfood offers no-commitment flexibility. You can skip weeks, pause deliveries, or switch between meal kits and prepared meals anytime. This makes it ideal for households with changing schedules.

3. Quality Ingredients

Goodfood prioritizes fresh, seasonal, and sustainable ingredients. Their produce is hand-selected, meats are high-grade, and seafood options often include sustainably caught fish.

They focus on freshness — ingredients typically go from farm to doorstep in just a few days.

4. Nutrition and Variety

Goodfood caters to diverse dietary needs, offering:

• Low-carb and keto options
• Vegetarian and vegan recipes
• High-protein meals
• Gluten-conscious options

This wide variety ensures Canadians can enjoy balanced nutrition without sacrificing flavor or convenience.

5. Competitive Pricing

Goodfood’s pricing is competitive with other meal kit services in Canada.

• Meal Kits: Around $9–$13 per serving, depending on your plan and number of meals per week.
• Prepared Meals: Average $12 per meal, including delivery in many regions.

Their subscription model also includes occasional discounts and loyalty credits, helping customers save over time.

6. Sustainability and Packaging

Goodfood takes sustainability seriously. They’ve introduced recyclable, compostable, and minimal packaging materials to reduce waste.

Their “Cooler Return Program” in select cities allows customers to return boxes and insulation materials for reuse — an eco-conscious initiative few competitors match.

7. Excellent Customer Experience

From easy online management to reliable delivery, Goodfood receives strong customer reviews for convenience, freshness, and service.

Their user-friendly website and app make it easy to:

• Modify orders
• Track deliveries
• Review recipes
• Manage payments or skip weeks

Goodfood’s Impact on Canadian Eating Habits

Goodfood has done more than just deliver meal kits — it’s helped reshape how Canadians think about cooking at home.

By simplifying meal planning and grocery shopping, it’s encouraged more people to cook from scratch, discover new ingredients, and eat balanced meals.

Its focus on local sourcing and sustainability also aligns with growing Canadian values around ethical and environmental responsibility.

Pros and Cons of Goodfood Canada

Goodfood Canada: The Verdict

Goodfood stands out as one of the most complete meal delivery solutions in Canada. Whether you’re a home cook looking for inspiration, a busy professional needing ready-to-eat meals, or a family seeking healthy dinners, Goodfood delivers both quality and convenience.

Their commitment to local sourcing, flexible service, and sustainability makes them an excellent choice for Canadians who value freshness and simplicity.

With its combination of meal kits, groceries, and ready-to-eat options, Goodfood continues to lead the way in how Canada shops and eats — all while supporting Canadian farms and reducing food waste.